Vision: Our vision is to lead the community of journalism and media studies in the country with advanced excellence in learning, research, and creative expression. We aim to foster an inclusive learning environment that promotes innovation, collaboration, and responsible storytelling across various platforms which has a positive impact on our society. We aspire to uphold the values of truth, integrity, and social responsibility through our learning journey.

Mission: Our mission is to educate and empower future journalists and media professionals through academic knowledge, hands-on experience, and proper ethical guidance. We are committed to prioritizing practical knowledge in the field of journalism alongside academic knowledge to produce skilled manpower. We strive to cultivate a diverse community of critical thinkers who are equipped with the skills, knowledge, and integrity to navigate the complexities of the rapidly evolving media landscape and contribute positively to society.