Business Administration

Sharmila Sikder
Assistant Professor
Department: Business Administration
Faculty: Business
Email: sharmila.mktju@gmail.com
Contact: 01859502142
Academic Qualification
SSC Certification
Passing Year:
2007
Group:
Business Studies
School:
Savar Girls' High School
HSC Certification
Passing Year:
2009
Group:
Business Studies
College:
Dhaka City College
Honours Certification
Passing Year:
2013
Group:
Markeing
University:
Jahangirnagar University
Masters Certification
Passing Year:
2015
Group:
Marketing
University:
Jahangirnagar University
Training Experience
  • Workshop on Implementation of Outcome Based Education (OBE) on March 28, 2024 organized by IQAC, Sonargaon University (SU).
  • Outcome Based Education (OBE) Training on January 20-21, 2024 organized by IQAC, Sonargaon University (SU).
  • Workshop on Strauctural Equation Modelling (SEM) Using Smart PLS 4.0 on September 10, 2023 organized by IQAC and Department of Business Administration, Sonargaon University (SU)
  • Workshop on Uses of E-resources and Online Surfing techniques on October 17, 2022 organized by Sonargaon University Library Division and IQAC, Sonargaon University (SU).
  • Advanced Training Course on Research Techniques in Social Sciences in 2018 organized by Bureau of economic research, University of Dhaka.
Teaching Area

Marketing:

1. Principles of Marketing

2. Marketing Management

3. Inernational Marketing

4. Sales Management

5. Service Marketing

6. Marketing Research

7. Consumer Behavior

8. Brand Management

Statistics:

1. Business Statistics I

2. Business Statistics II

Management:

1. Principles of Management

2. Organizatonal Behavior

3. International Business Management

Economics:

1. Micro Economics

Publication

1. Polas, M. R. H., Jahanshahi, A. A., Kabir, A. I., Sohel-Uz-Zaman, A. S. M., Sikder, S., Fahad, A. A.,
Mendoza, M. I. R. (2024). Towards a Greener Horizon: Unravelling the Links between Environmental
Awareness, Consumption Values, and Packaging in Consumer Decision-Making, IEEE Engineering
Management Review, EMR-24-0007

2. Sikder, S., Rana , M. M., & Polas, M. R. H. (2022). Service Quality Dimensions (SERVQUAL) and
Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh. Annals of
Management and Organization Research, 3(2), 97–113. https://doi.org/10.35912/amor.v3i2.1184

.
Research
Awards & Scholarship
  • Achieved Bank Asia Higher Education Scholarship for the Bachelor Program for 2010-2013
  • Achieved University Scholarship for remarkable result in four different semesters.
  • Achieved ‘Diksha’- An honor for remarkable performance as an active member of Bangladesh Girl
    Guides Association in 2004.
Membership
  • Convenor of the Business Entrepreneurship Club, Department of Business Administration, Sonargaon University (SU).
  • Executive member of Triveni Sangha Bangladesh, an association of dynamic group of people who works voluntarily for youth development through educational research on Social Reformers of the Sub Continent & Continents and their Works.
  • Founding member of Bangladesh Complementary and Alternative Medicine Society.
  • Founding Member of Trinayan International Yoga and Meditation Center, Iqbal Road, Mohammadpur, Dhaka.
  • Member of Prothom Alo `Bandhu Sava’, Dhaka Mahanagar Comittee.
  • Member of the study circle named `Amader Pathchakra’ at 44, Baro Daira Sharif, Azimpur, Dhaka.
  • Member of travel and adventure organization “Vroman Bangladesh”, Lalbag, Dhaka.
  • Member and volunteer of The Art of Living Foundation Bangladesh.
Employement