Research: Faculty of Business
Research & Publications

Textile & Fashion Marketing

RMG sector, brand & market strategy

BBA website

10 publications

  1. 2025SCOPUS

    Toward a Greener Horizon: Unraveling the Links Among Environmental Awareness, Consumption Values, and Packaging in Consumer Decision Making

    Sharmila Sikder

    IEEE Engineering Management Review · SCOPUS · Q1 · Cite Score: 4.9 IF: 5.3 · IEEE Engineering Management Review

  2. 2024

    Sustainable Growth Strategies for Bangladesh’s Leather Industry: Policy Recommendations and Future Perspectives.

    Md. Rasel Hawlader

    Canadian Center of Science and Education · Canadian Center of Science and Education

  3. 2022

    Service Quality Dimensions (SERVQUAL) and Customer Satisfaction towards Motor Ride-Sharing Services: Evidence from Bangladesh.

    Sharmila Sikder

    Goodwood Publishing · Goodwood Publishing

  4. 2022

    Empowering workers’ involvement: Unveiling the dynamics of communication, recognition, productivity, and decision-making in the RMG sector.

    Md. Rasel Hawlader

    Goodwood Publishing · Goodwood Publishing

  5. 2021

    Consideration of workers’ opinion in the decision making process in the RMG Sector: Evidence from Bangladesh.

    Md. Rasel Hawlader

    Goodwood Publishing · Goodwood Publishing

  6. 2017

    Nation Branding: Branding Bangladesh Using Global Branding Strategy with the Help of Domestic Products

    Mushfeka Binte Kamal

    Department of Business Administration, Sonargaon University (SU); Heriot-Watt University, UK · Sonargaon University Journal

    December 2017

  7. 2017

    Nation Branding: Branding Bangladesh Using Global Branding Strategy with the Help of Domestic Products

    Ruhul Amin

    Department of Business Administration, Sonargaon University (SU); Heriot-Watt University, UK · Sonargaon University Journal

    December 2017

  8. 2017

    Nation Branding: Branding Bangladesh Using Global Branding Strategy with the Help of Domestic Products

    Cathy Bipasha Sarkar

    Department of Business Administration, Sonargaon University (SU); Heriot-Watt University, UK · Sonargaon University Journal

    December 2017

  9. 2016

    Corporate Liquidity and Profitability Patterns of Selected Textile Manufacturing Companies Listed in

    Md. Ahasan Uddin

    Department of Accounting and Information System, Faculty of Business, University of Dhaka & Sonargaon University (SU) · Sonargaon University Journal

  10. 2016

    Corporate Liquidity and Profitability Patterns of Selected Textile Manufacturing Companies Listed in

    Mohammad Moniruzzaman, ACA

    Department of Accounting and Information System, Faculty of Business, University of Dhaka & Sonargaon University (SU) · Sonargaon University Journal

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