Assessing the Impact of Social Media on University Students' Studies: A Chi-Square Analysis at the University of Rajshahi

Abstract

Bangladesh ranks 20th globally in terms of social media users, with around 24.49 million users, projected to reach 33.6 million by 2027 (DemandSage). Popular platforms like Facebook, Twitter, TikTok, YouTube, and WhatsApp are diverting students from their studies, leading them to spend more time on social media than academics. This study aims to explore the positive and negative impacts of social media on the academic performance of students at the University of Rajshahi. Using simple random sampling, 100 students were selected from approximately 38,000, and data were collected through a questionnaire, achieving a 97% response rate. Descriptive statistics (frequency counts and percentages) analyzed demographic data, while Chi-square (χ2) tests evaluated hypotheses. Findings revealed widespread social media addiction among students. The study recommends promoting the educational use of social media and encouraging a balance between online engagement and academic responsibilities. Results also highlight the positive role of social media, as it increasingly supports students' academic achievements and career development. Platforms like Facebook, Twitter, YouTube, and Skype, when used effectively, have helped enhance students' study habits and grade points.

Keywords

• Social Media
• Academic Performance
• Chi-square Test
• University Students
• Bangladesh
• Facebook

How to cite

Mizanur Rahman (2025). Assessing the Impact of Social Media on University Students' Studies: A Chi-Square Analysis at the University of Rajshahi. Sonargaon University Journal, 5(II), 55–72.

@article{rahman20255,
  title   = {Assessing the Impact of Social Media on University Students' Studies: A Chi-Square Analysis at the University of Rajshahi},
  author  = {Mizanur Rahman},
  journal = {Sonargaon University Journal},
  volume  = {5},
  number  = {II},
  pages   = {55--72},
  year    = {2025},
  issn    = {2518-3125},
  url     = {https://su.edu.bd/journal/volume-5-issue-2/assessing-the-impact-of-social-media-on-university-students-studies-a-chi-square}
}