Analyzing the Apparel Buying Behavior of Middle Age Men

Abstract

The research and study of buyer habits is crucial to marketers because it helps them comprehend and forecast consumer purchasing patterns in the marketplace. It addresses not just what consumers purchase, but also the reasons why they purchase it, when, where, and how they purchase it, as well as how often they purchase it and how they consume and dispose of it. The approach used to investigate customer behavior is called research on customers, and it occurs before, during, and following a transaction. Empirical studies reveal that two distinct consumers purchasing identical goods may have done so for distinct motives, at different costs, for different purposes, and with differing emotional connections to the items. The initial information was gathered from 350 participants in the Gazipur and Dhaka regions. A 14-item questionnaire was created and distributed to customers in the Gazipur and Dhaka regions. Literature, references, the internet, and other sources have all provided secondary data. While several media outlets help raise consciousness, newspaper and magazine advertisements, as well as television commercials, are crucial in influencing consumer purchasing decisions. The revenue of the respondents is significantly correlated with how often they purchase branded non-branded clothing. This study gives some important information about the customer behavior in purchasing of apparels product.

Keywords

• Customer Buying Behavior
• Customer Demand
• Branded or Non-Branded Apparels
• Customer Satisfaction

How to cite

Mohammed Shamsul Alam, Md.Ahshan Habib, Tanvir Ahamad Roman, Mohammad Mainul Hasan, Umme Salma (2024). Analyzing the Apparel Buying Behavior of Middle Age Men. Sonargaon University Journal, 4(I & II), 25–38.

@article{alam20244,
  title   = {Analyzing the Apparel Buying Behavior of Middle Age Men},
  author  = {Mohammed Shamsul Alam and Md.Ahshan Habib and Tanvir Ahamad Roman and Mohammad Mainul Hasan and Umme Salma},
  journal = {Sonargaon University Journal},
  volume  = {4},
  number  = {I & II},
  pages   = {25--38},
  year    = {2024},
  issn    = {2518-3125},
  url     = {https://su.edu.bd/journal/volume-4/analyzing-the-apparel-buying-behavior-of-middle-age-men}
}