How Do Domestic Products Help Branding Bangladesh Globally?

Abstract

This paper showed how nation branding can help Bangladesh capture the global market with the help of its domestic products. The study was qualitative in nature and based on secondary data only. This study found that nation branding can help the country increase its reputation. Bangladesh can brand the country and perform the nation branding in the outer world through its different domestic products, such as culture, tourism, exports industry, and public figures. These can brand and represent Bangladesh in the global market and thus, can bring more economic growth and more investments by branding the core products of our country to the foreign countries. According to this study, RMG sector, the tourist sector, the local brands of Bangladesh, and the famous public figures are working together to build the popularity of Bangladesh and improve the brand value at the global market. To create Bangladesh as a happening nation to the outer world, our country and local brand should increase its advertising and global promotional activities to create a strong brand value of the country.

Keywords

• Nation Branding
• Global Branding
• Domestic Products
• and Bangladesh

How to cite

Mushfeka Binte Kamal, Ruhul Amin, Cathy Bipasha Sarkar (2017). How Do Domestic Products Help Branding Bangladesh Globally?. Sonargaon University Journal, 2(2), 117–126.

@article{kamal201710,
  title   = {How Do Domestic Products Help Branding Bangladesh Globally?},
  author  = {Mushfeka Binte Kamal and Ruhul Amin and Cathy Bipasha Sarkar},
  journal = {Sonargaon University Journal},
  volume  = {2},
  number  = {2},
  pages   = {117--126},
  year    = {2017},
  issn    = {2518-3125},
  url     = {https://su.edu.bd/journal/volume-2-number-2/how-do-domestic-products-help-branding-bangladesh-globally}
}